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James Twitchell takes an in-depth look at the ads and ad campaigns-and their creators-that have most influenced our culture and marketplace in the twentieth century. P. T. Barnum's creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike's "Just Do It," Clairol's "Does She or Doesn't She?," Leo Burnett's invention of the Mar...
- Published on: 2002
- Binding: Paperback
- 236 pages
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