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The new era of Gamification and Human-Focused Design optimizes for motivation and engagement over traditional Function-Focused Design. Within the industry, studies on game mechanics and behavioral psychology have become proliferate. However, few people understand how to merge the two fields into experience designs that reliably increases business metrics and generates a return on investment. Gamification Pioneer Yu-kai Chou takes reader on a journey to learn his twelve years of obsessive research in creating the Octalysis Framework, and how to apply the framework to create engaging and successful experiences in their product, workplace, marketing, and personal lives.
- Sales Rank: #35758 in Books
- Published on: 2015-05-13
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x 1.29" w x 6.00" l, 1.65 pounds
- Binding: Paperback
- 502 pages
Review
"Yu-kai is at the cutting edge of the field of behavior design."� � � � � � � -Nir Eyal, Best Selling Author of Hooked:�How to Design Habit-Forming Products
"Yu-kai's Octalysis framework brilliantly explains the intricate relationships between human behaviors and their inner drives. Accompanied by numerous application examples, Octalysis is the turnkey for gamification in any product and service design."� � � � � -Dr. Jianming Dong, Chief User Experience Architect, Huawei
"I've been following Yu-kai's work on gamification for years and have enjoyed his deep insights and actionable recommendations. Octalysis is a powerful and pragmatic framework to understand human nature and positive motivators that encourage people to do their best work. It's great that Yu-kai was able to capture his thoughts into this framework and can share it with others through this book. It should be required reading for anyone�building, managing, or collaborating with a team, community, or ecosystem."
-Susie Wee, VP and CTO of Networked Experiences at Cisco Systems
Yu-Kai is the real deal. His experience, expertise and passion make this a must read for those looking to grasp the possibilities available through applied gamification. --Jeff Gates, former counsel to U.S. Senate Committee on Finance and author of The Ownership Solution, Democracy at Risk, Guilt By Association.
Yu-kai's Insights were instrumental in helping Lucky Diem supercharge our client La Quinta's bookings per user by 206% and incremental revenue per user by $157 (132% Lift) against the control group. Being able to achieve a viral coefficient of 530%, I would recommend any business to work with Yu-kai and learn his Octalysis Framework. --Andrew Landis, Founder & CEO of Lucky Diem
Yu-kai's reputation precedes him in the field of gamification. His Octalysis framework is both elegantly simple and intricately complex. His book is not only extrinsically rewarding to read, but intrinsically motivating to apply; it s wickedly effective, and yet divinely true. Octalysis brilliantly unified all these seemingly conflicting aspects of gamification into a single cohesive framework with a hidden twist in the middle of it it s sensational. --Michael Wu, Chief Scientist of Lithium
About the Author
Yu-kai Chou is an Author and International Keynote Speaker on Gamification. He is the Original Creator of the�gamification framework: Octalysis, and the author of Actionable Gamification: Beyond Points, Badges, and Leaderboards. He is the Founder of�The Octalysis Group�and�has been a regular speaker/lecturer on gamification worldwide, including at organizations like Google, Stanford University, LEGO, TEDx, SxSW, Gamified India, Huawei, the Innovation Center in Denmark, Kingdom of Bahrain, and many more.
Yu-kai was one of the earliest pioneers in Gamification,�starting his work in the industry in 2003. In 2015, Yu-kai was rated #1 among the "Gamification Gurus Power 100" by�RISE,�and�was also awarded�"Gamification Guru of the Year Award"�for both 2014 and 2015�by the World Gamification Congress based in Europe. �He has helped a variety of companies, from seed stage startups to Fortune 500 companies such as LEGO, Accenture, eBay, Huawei, Fidelity, AIG Japan, Verizon, HP, Ericsson, Cisco, Wells Fargo, and more. His work has been featured in Forbes, The Wall Street Journal, The World Journal, Business Insider, PBS, and many more.
Most helpful customer reviews
14 of 14 people found the following review helpful.
This is probably one of the best values on Amazon today if you are a business ...
By Bob
This book is probably the most important and well researched guide to Gamification that is on the market today. If you think Gamification is about gaming stuff them you are dead wrong. It's about how your brain works and is motivated.
I interviewed Yu-kai for the Business Book Talk Podcast and his understanding and depth of knowledge kept me on the edge of my studio seat for over 45 minutes. This is probably one of the best values on Amazon today if you are a business manager, marketing expert or entrepreneur. I can't wait for his next book.
10 of 10 people found the following review helpful.
Fantastic manual.
By Amazon Customer
I don't normally write reviews, but I bought this book and I absolutely adore it.
I am an educator who wanted to try to revitalize his classroom. I had bought a few books about gamification, and "Actionable Gamification" stood out fast and far. The other books I got were vague and not helpful. Chou's book gives evidence, cites sources, and lists tangible ways to gamify any project you might be working on. It reads like a how-to manual, rather than some worthlessly optimistic, airy theoretical text.
Chou begins by explaining that there are 8 useful motivating forces, or reasons anyone does anything at all; which Chou calls "Core Drives." Each chapter after this point focuses specifically on one of these forces, how you can use them to your advantage in your projects, and how, if abused, they can be a detriment to your project. He then lists several techniques for that core drive, wraps up the chapter with a thought exercise and a tie in to his website, and moves on to the next core drive.
The book is incredibly easy to understand, well paced, and fun to read. I am excited to use what I learned in this book to go make lesson plans. :)
7 of 7 people found the following review helpful.
The best money I've spent all year so far
By Monica Leonelle
I'm still not even all the way through but I've gained so, so much from this book. Yu-kai Chou is the absolute EXPERT on this topic and also has led an interesting life in general. His passion for gamification and how real people can use it emanates from every page, and the Octalysis framework is possibly the most interesting and detailed system I've ever read about, on any topic, ever. (And I studied physics, computer science, and business in college!)
As a marketer, copywriter, and storyteller who has basically "heard it all" in terms of psychological triggers, this book continues to astound me and help me level up (pun intended) my mastery of so many functions of my daily work—creating, selling, publishing, and more. Highly recommended.
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