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Rumors and Rumor Control: A Manager's Guide to Understanding and Combatting Rumors (Routledge Communication Series), by Allan J. Kimmel
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This book offers a thorough examination of rumors and proposes strategies for organizations to use in combatting rumors that occur both internally and externally. Author Allan J. Kimmel explores the rumor phenomenon and distinguishes it as a distinct form of communication. He looks at psychological and social processes underlying rumor transmission to understand the circumstances under which people invent and circulate rumors. In addition, he examines how rumors are spread--both interpersonally and through mediated processes--and offers strategies for organizations to respond to rumors when they surface and methods for preventing their occurrence. Numerous examples are provided of actual rumor cases for which managers either successfully or unsuccessfully coped, including such companies as Procter & Gamble, McDonald's, Snapple, Pepsi-Cola, and Gerber.
Intended to serve as a comprehensive compendium of strategies, this book was written with two objectives in mind. The first is to shed light on the often perplexing phenomenon of rumor by integrating disparate approaches from the behavioral sciences, marketing, and communication fields. The second is to offer a blueprint for going about the formidable tasks of attempting to prevent and neutralize rumors in business contexts. With these dual goals in mind--one theoretical, the other applied--this book will be of equal interest to both academics and managers in a wide range of professional contexts. In addition, it will guide organizational and marketing managers in their efforts to combat the potentially destructive consequences of rumors.
- Sales Rank: #3377225 in Books
- Brand: Brand: Routledge
- Published on: 2003-10-03
- Released on: 2003-11-12
- Original language: English
- Number of items: 1
- Dimensions: 9.00" h x .61" w x 6.00" l, .79 pounds
- Binding: Paperback
- 272 pages
- Used Book in Good Condition
About the Author
Allan J. Kimmel is Professor of Marketing at ESCP-EAP, European School of Management (Paris) and is a returning visiting professor at Universit� Paris IX-Dauphine (Paris). He has authored three books on research ethics and edited a special issue of Psychology & Marketing on deception in marketing research and practice, in addition to having written several articles and chapters for business and psychology publications.
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